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Thank you for attending Hear More MEA 2022!

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Hear More MEA 2022

#HearMore2022  #HearMoreMEA
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Luxor, Egypt

February 16 - 20

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Dear Partners,


Hear More MEA 2022 is here! Embark on an enchanting journey to where it all begins – Egypt, the cradle of civilizations – as we re-launch our in-person Hear More event after a year of digital meetings. Join us in Luxor Egypt from

February 16 to 20, 2022 as we explore this year’s theme:

Hear in Egypt: Where it all begins! 












The first-ever mention of hearing loss we are aware of today lies in an ancient Egyptian medical text from 1550 BC known as the “Ebers Papyrus." While the Ebers Papyrus mentioned a hearing loss remedy made of olive oil, bat wings, and a few other unworldly items, you can rest assured this year's Hear More will introduce you to much more practical solutions to say the least!

Discover and learn about the great innovation behind our hearing aids. With more than 150 years in the market, we strive to listen to clients' needs to bring the most intuitive hearing solutions in your hands. Scroll down the site to learn more and register. 


See you there!

#HearMore2022, #HearMoreMEA



Your team at GN Hearing GPS, MEA



FEB 16

Arrival & Check-in

Seminar Day & Nile Dinner


Hear in Egypt : where it all begins! - Opening
Ken Laferle & Lisa Maria Kharpoutlian

GPS - Who are we?
Peter Justesen & Message from CEO
Meet the GPS team and get to listen to GN Hearing CEO, Gitte Pugholm Aabo’s message for this year

MEA Regional Updates
Mohsen Elotafy
A round-up of the latest happenings and performance related to GN Hearing Middle East & Africa

The New Business Dynamics
Joel Beilin
Some new initiatives, technologies and opportunities for the industry and modern audiologist/dispenser


Business Strategy B2B2C

Hans-Henrik Ustvedt
Some business strategies to go by when selling and marketing to your B2B clients, and in turn how they can sell to their end users

Hear to Aid - Helping children Hear More
Jenny Nesgaard Pedersen
Learn about the impact audiologists can have early on by helping the pediatric population with innovative hearing loss solutions

Egypt ReSound Partner
Nozha Trading Organization
Take a look at what it’s like being a GN partner in this year’s destination, Egypt - with some company highlights from Nozha Trading Organization


Group Activity

Solution Counseling /Questioning Techniques

Ken Laferle
Sharpen your counseling and questioning skills as Ken guides us through
the art of selling solutions


Solution Counseling /Questioning Techniques

Ken Laferle
Sharpen your counseling and questioning skills as Ken guides us through
the art of selling solutions

Egypt Beltone Partner
Alarkan Trading & Contracting
Take a look at what it’s like being a GN partner in this year’s destination, Egypt - with some company highlights from Alarkan Trading & Contracting


Gathering to go to Nile Dinner

FEB 17


09:00 - 09:20

09:20 - 09:40

09:40 - 10:00

10:00 - 11:00

11:00 - 11:30

11:30 - 12:15

12:15 - 12:40

12:40 - 13:00

13:00 - 14:00

14:00 - 15:00

15:00 - 15:45

15:45 - 16:15

16:15 - 17:00

17:00 - 17:20

17:20 - 17:30


Seminar Day & Gala Dinner


Amaze Facts about Hearing
Ken Laferle
Think you know all about hearing? Think again! You’ll be surprised to learn some facts about hearing that are rarely heard about...pun intended!

Why GN - Why choose our technologies?
Mariana Roslyng-Jensen
Take a deep dive into the world of GN Hearing and what makes our technologies stand out in an industry of growing competition


Brand Experience and Strategy
Mohsen Elotafy
Insights on the GN Hearing brand and the strategies that go with it, set out for this year and on the long run

Jabra Portfolio
Nicolas Bliaux
Get inspired by the Jabra brand of wireless headsets and headphones, part of
GN Audio

Covid Impact on Hearing
Jenny Nesgaard Pedersen
An eventful two years have left the world of hearing with quite an impact! Learn how Covid has changed the landscape.

Prayer and Lunch

Egypt Interton Partner
Take a look at what it’s like being a GN partner in this year’s destination, Egypt - with some company highlights from Amplifon

Brand Break-out Rooms

Market Place - ReSound, Beltone, Interton, Jabra, Operations, Technical

Ask GN

GPS Management Team
Got questions? Ask away as we near the end of our second seminar day! All types of questions are welcome and will be answered by our team.

Closing and Kahoot game
Ali R. Jaber, Lisa Maria Kharpoutlian, & Mariana Roslyng-Jensen

Gathering to go to Gala Dinner at Luxor Temple

FEB 18


09:00 - 09:20

09:20 - 10:00

10:00 - 10:30

10:30 - 10:45

10:45 - 11:15

11:15 - 11:45

11:45 - 13:15

13:15 - 13:35

13:35 - 15:00

15:00 - 16:00

16:00 - 16:30

16:30 - 17:00


FEB 19

City Site Tours & Oriental Galabeya Dinner

FEB 20

Check-out and Departure



Ali Jaber

International Audiologist & Product Trainer,

GN Hearing A/S


Hans-Henrik Ustvedt

Senior Sales Excellence Manager,

GN Hearing A/S

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Jenny Nesgaard Pedersen

Founder and CEO,

 Audiology Hearing Care Clinic, Zimbabwe


Joel Beilin

Founder and CEO,

Global Audiology Consulting, Denmark


Ken Laferle

Director of Educational Services, 

GN Hearing A/S

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Lisa Kharpoutlian

Regional Marketing Manager, MEA

GN Hearing A/S


Mariana Roslyng-Jensen

Director Product Team GPS,

GN Hearing A/S


Mette Hoff

Business Operations Director

GN Hearing A/S

Mette Hoff.jfif

Mohsen Elotafy

Regional Director, MEA,
Global Partner Sales,

GN Hearing A/S


Nicolas Bliaux

Managing Director, Vice President, EAST EMEAR GN Audio France SA


Peter Justesen

General Manager, Global Partner Sales,

GN Hearing A/S

Peter Justesen.jfif

Samia Bennis

Consultant Audiologist,

North Africa

GN Hearing A/S



GN Hearing will bear the costs of your hotel stay at the Steigenberger Nile Palace from February 16 - 20 (4 nights). Max. two rooms allowed per partner.


The best way to reach Luxor is by plane - either directly from your home country or by transit through Cairo.


Book your flights the soonest! Flight availability may be limited due to high tourist season in February. 




Steigenberger Nile Palace 

Steigenberger Nile Palace, with its own boat dock is located directly by the Nile River, and approximately 10 kilometers away from the international airport. The Valley of the Kings and the tombs of the pharaohs are located on other side of the river, about 26 km away from the hotel. 


Experience the fully renovated Executive rooms overlooking the legendary Nile: featuring air-conditioning, a flat-screen TV, telephone with voicemail and alarm clock, minibar and sitting area, and of course an exquisite view of the Nile!


No other city boasts as many well-preserved monuments from Ancient Egypt as Luxor.

The main points of interest are Luxor Temple, located directly on the Nile, and the Karnak temple complex. Prepare to be wowed as you stride down the Avenue of the Sphinxes and admire the Great Hypostyle Hall in the Temple of Amun. The city with its imposing temples stands to the east of the Nile. On the western bank lies the famous Valley of the Kings with the royal crypts, including the tomb of Tutankhamun.


Centrally located on the riverfront promenade, Steigenberger Nile Palace is an ideal home base for exploring Luxor.

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